Hotlines

Adweek has filled two key positions, adding depth to its coverage of media and interactive news, editor Alison Fahey announced today.

Former Broadcasting & Cable deputy editor Steve McClellan joined Adweek in New York last Monday as deputy editor, a new position. In this capacity, he will cover all aspects of media, from agencies to the upfront to branded-entertainment deals to ad sales. A 25-year veteran journalist specializing in the media business, McClellan joined B&C in 1979 and worked there in various posts until 2004, covering the nation’s largest entertainment/media companies from all angles, including financial, programming and advertising. In conjunction with national news editor Jack Feuer, McClellan will take a central role in shaping Adweek’s media coverage moving forward.

“Whether measured by clout, strategic impact or client influence, media is a primary driver in business communications today,” said Fahey. “Steve’s insight, experience and passion for the subject will be invaluable as we continue to lead coverage in this vital area.”

In addition, Adweek has hired Brian Morrissey as senior reporter-interactive. Morrissey joins from DM News, where he was a senior editor covering online marketing. Morrissey’s credits also include the Internet Advertising Report, where he was senior editor. Morrissey earned an MS in journalism, with a concentration in new media, from Columbia University. At Adweek, he will produce the online news update IQ Daily and oversee interactive coverage in the print edition. Morrissey begins on Jan. 24. He replaces Ann M. Mack, who left in December to join J. Walter Thompson.

“As interactive continues to evolve, it’s critical to have journalists with the specialized knowledge and experience to make sense of the news and to explore where this fast-moving target will go next,” said Fahey. “Brian’s background will help us stay one step ahead of interactive news, both in print and electronically.”

Nokia Poised to Assign Global Telephony Project

NEW YORK Nokia has fast-tracked its search for an agency to handle a global telephony assignment, sources said. The client briefed agencies in December and a decision could come as early as today, with a product launch due in early spring, sources said. The project could lead to an expansion of Nokia’s agency roster beyond WPP Group, sources said. Grey, soon to be acquired by WPP, handles Nokia’s estimated $70 million cell phone and games business in the U.S., but its London office pitched this assignment, sources said. The client also heard pitches last week from WPP’s Bates Asia, a roster shop, as well as Omnicom’s DDB, IPG’s Lowe and Havas’ Euro RSCG, sources said.



At Least 11 Agencies to Answer $60 Mil. Payless Query

CHICAGO Some 16 agencies received RFPs for creative duties on Payless ShoeSource’s $60 million account, sources said. Among those expected to return the document (due back Jan. 24) are Omnicom’s Martin/Williams in Minneapolis, Element 79 in Chicago and BBDO in Chicago; IPG’s Campbell Mithun in Minneapolis, FCB in Chicago and Deutsch in New York; WPP’s J. Walter Thompson in Chicago; Publicis’ The Kaplan Thaler Group and Saatchi & Saatchi, both New York, and Publicis in MidAmerica in Dallas; and independent Cramer-Krasselt in Chicago, sources said. Joanne Davis Consulting in New York, which is handling the search, declined comment. A decision is due in April. Incumbent Barkley Evergreen & Partners in Kansas City, Mo., is not defending.



Davidandgoliath Relaunches Kia Sportage With $30 Mil. Effort

NEW YORK Davidandgoliath is targeting GenX with a $30 million campaign reintroducing the Kia Sportage. A 60-second spot debuting in cinemas next month shows individuals driving the car a short distance, then passing it off to someone else. A voiceover says, “The SUV with everything is now for everyone.” TV and print will follow in March. It is the first work from the Santa Monica, Calif., agency since it retained the account in December. Separately, president and COO Skip Sullivan said last week that he is leaving the agency; CCO David Angelo said he has no plans to replace him.



Wolf Shevack Alleges Rogers Stole Clients, Employees

NEW YORK Nearly a year after rolling up The Wolf Group, former chairman Larry Wolf is suing Mike Rogers, who was his New York president and ecd, on four separate causes of action. He is seeking $10 million in damages for each cause. The lawsuit, filed by Wolf Shevack Inc. in New York State Supreme Court on Nov. 24, alleges that Rogers and then director of client services Janique Helson set up their current company, ML Rogers, wooed clients, solicited Wolf employees and resigned before Wolf’s New York office closed on Jan. 30. Rogers said the suit is “absolutely without foundation.”



JWT Exec Joins Visa as BBDO’s Kronengold Hands Off Account

NEW YORK Visa USA has hired former J. Walter Thompson San Francisco president Kevin Burke as svp of advertising, reporting to CMO Susanne Lyons, the company said. Separately, Visa’s lead agency, Omnicom’s BBDO in New York, said CMO Rich Kronengold will no longer run the $300 million account. Senior account director Paul Daniusis will run the business until BBDO decides if Kronengold will be permanently replaced, the agency said.



Jaguar Set to Issue RFPs in $100 Mil. Global Review

NEW YORK Ford Motor Co.’s Jaguar will issue an RFP today to about 12 agencies for its estimated $100 million global creative review, said sources. Among the shops expected to receive the form are four Ford roster shops—Havas’ Euro RSCG (Volvo), independent Doner (Mazda), WPP’s J. Walter Thompson (Ford) and incumbent Young & Rubicam—and nonroster agencies including WPP’s Berlin Cameron/Red Cell, IPG’s Deutsch, Omnicom’s GSD&M, MDC’s Kirshenbaum Bond + Partners and independent StrawberryFrog, said sources. The agencies and client either declined comment or could not be reached. Consultancies Roth Associates in New York and Agency Assessments International in London did not return calls.