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Kia Shifts ’05 Spend to Cable, Plans $30 Mil. Sportage Effort

Los Angeles Kia Motors America will back the relaunch of the Sportage small SUV with a $30 million campaign that breaks at the end of January, said Peter Butterfield, president and CEO. But the creative—by independent davidandgoliath, Los Angeles, which recently defended the account in a six-month $270 million review—will get slightly less network TV despite an incrementally larger outlay, Butterfield said. The Irvine, Calif.-based

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