TBWA\C\D Poised to Take On Pepsi One Ad Assignment in ’05
NEW YORK TBWA\Chiat\Day in Playa del Rey, Calif., is expected to begin work next year on Pepsi One, a brand last handled by Omnicom sibling BBDO, sources said. Pepsi One has received minimal ad support since 2001, when it was backed by $30 million in measured media, according to Nielsen Monitor-Plus.

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