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Berlin Cameron Expands Coke Duties With ‘American Idol’ Ads

NEW YORK As part of its expanded Coke Classic duties, WPP’s Berlin Cameron/Red Cell is working on the first campaign for the brand specifically linked to the Fox network’s American Idol franchise, sources said. Spots being considered will run only during the show, whose new season debuts Jan. 18, and their concept will link back to the show’s content, sources said. A Coca-Cola rep declined comment, except to say that Berlin Cameron’s role on Coke Classic will expand throughout 2005.

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