Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

MindShare Takes Unilever’s $1.25 Bil. W. Europe Media Biz

LOS ANGELES WPP’s MindShare has won Unilever’s $1.25 billion Western Europe media account, besting the incumbent, IPG’s Initiative Media, and Aegis’ Carat in the final round of a six-month review. Initiative lost about $650 million of the billings contested in the review but continues to handle media duties in more than 20 European markets, an agency rep said. Initiative had held the Unilever business in every market across Western Europe except Italy and Germany, where MindShare held the account.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in