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American Legacy Foundation Debuts ‘Epidemic’ Spot

BOSTON The American Legacy Foundation today breaks the latest anti-smoking spot in the “Connect Truth” campaign via Havas’ Arnold and MDC’s Crispin Porter + Bogusky. “Epidemic” shows teens running an “epidemic suppression unit” on a street and handing out surgical masks printed with the line “50,000 people die each year from second-hand smoke.” The ad will air on MTV and UPN, among others. The client spent about $80 million on ads in 2003, according to Nielsen Monitor-Plus.



Schieffelin Draws Up List for $20 Mil.





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