American Legacy Foundation Debuts ‘Epidemic’ Spot

BOSTON The American Legacy Foundation today breaks the latest anti-smoking spot in the “Connect Truth” campaign via Havas’ Arnold and MDC’s Crispin Porter + Bogusky. “Epidemic” shows teens running an “epidemic suppression unit” on a street and handing out surgical masks printed with the line “50,000 people die each year from second-hand smoke.” The ad will air on MTV and UPN, among others. The client spent about $80 million on ads in 2003, according to Nielsen Monitor-Plus.

Schieffelin Draws Up List for $20 Mil. Tanqueray Account

NEW YORK Schieffelin & Somerset has contacted a “short list” of agencies to compete for global creative duties on its Tanqueray gin account, a client rep said. The rep was unable to confirm the shops. Sources said they included Omnicom’s BBDO, which declined to participate due to a conflict; Grey; and Publicis-backed Bartle Bogle Hegarty. A third agency may be involved, said sources. Grey and BBH did not return calls. J. Walter Thompson, which has worked on the brand since 1997, will not defend. Sources estimated billings at $20 million.

Temerlin Back in Contention For $35 Mil. Nokia Account

DALLAS IPG’s Temerlin McClain has been added as a finalist in Nokia’s $35 million creative review, sources said. The Irving, Texas-based shop was one of 17 agencies that received an RFP in November, but it did not advance. The other finalists are Grey Global Group’s Grey, which presents on Tuesday, and Omnicom’s DDB in Chicago and Dallas, which presents Wednesday, sources said. It was not known when Temerlin presents. IPG’s McCann-Erickson in Detroit and independent Wieden + Kennedy in Portland, Ore., were finalists but dropped out of the review earlier this month.

Fab 5 Stars in AmEx Ads as Woods Plays ‘Caddyshack’ Role

NEW YORK American Express launched a campaign Sunday to promote its Open: The Small Business Network division. Spots star David Collins, a co-founder of Scout Productions, which produces Bravo’s Queer Eye for the Straight Guy, and the show’s cast members. Separately, an AmEx credit-card spot starring Tiger Woods will premiere during the World Golf Championships and the Academy Awards. In “Tigershack,” a takeoff of the cult comedy Caddyshack, Woods plays a greenskeeper frustrated by a gopher, as in the original movie. Ogilvy & Mather in New York created the spots.

Lexmark to Choose Between Richards Group, Doner

DALLAS The Richards Group and Doner made presentations to Lexmark last week for the printer manufacturer’s estimated $25 million account, sources said. A decision is due this week. Incumbent LB Works, which was absorbed into Leo Burnett USA in November, is not participating. Sources said the client wants to produce work with a more consumer-oriented focus, in addition to the b-to-b approach it has used in the past. The client, Dallas-based Richards and Southfield, Mich.-based Doner could not be reached.

Sony Pictures, Regal CineMedia Ink In-Cinema Promotion Pact

LOS ANGELES Regal CineMedia and Sony Pictures Entertainment have signed a two-year deal that gives SPE two and a half minutes in Regal’s “2twenty” pre-show programming. Sources said the pact is worth $15-20 million. Jeff Blake, SPE vice chairman, said a behind-the-scenes look at Spider-Man 2 will bow in June, and that the slot for Sony’s movies, DVDs, home video and games may be opened to other divisions.

Ketchum to Abandon CD Post At Hal Riney for Ogilvy Job

NEW YORK Greg Ketchum is leaving his post as creative director, group head at Publicis & Hal Riney in San Francisco to join Ogilvy & Mather in New York as a cd. He will partner with Bill Oberlander on the agency’s Motorola account. Ketchum had worked with Ogilvy vice chairman Steve Hayden and co-creative director Chris Wall on the Apple account while at BBDO in San Francisco. He comes to Ogilvy with experience that also includes Hewlett-Packard and Saturn.