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Credit Card Debt Is a ‘Killer’ In Capital One Ads
NEW YORK Killer whales replace plundering Visigoths in new Capital One ads, which continue to personify the dangers of credit-card debt. The estimated $60 million effort breaks next week and is McCann-Erickson’s first work for the client. The ads retain the 4-year-old tagline, “What’s in your wallet?” In one spot, a guy on vacation tries to impress an attractive woman by buying her drinks with his credit card.
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