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Borders Group Circulates RFP for $15 Mil. Account
DETROIT Borders Group has launched a search for its $15 million ad account. The review is said to involve Coke marketing-czar-turned-consultant Sergio Zyman, sources said. The client sent RFPs to a number of agencies this month, sources said. Borders had worked with Campbell-Ewald in Warren, Mich.,
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