9 Shops Get First-Round Invite To Subway’s $220 Mil. Review

CHICAGO Nine agencies will visit with Subway in the first leg of the review for its $220 million account, sources said. Participating shops are incumbent Euro RSCG MVBMS Partners in New York, a Havas agency; IPG’s Deutsch and Lowe and an unidentified division of Grey Global Group, all in New York; Omnicom’s Goodby, Silverstein & Partners in San Francisco; Publicis’ Fallon in Minneapolis; independent Wieden + Kennedy in Portland, Ore.; and two undisclosed shops, sources said. Agency officials either could not be reached or declined comment. Officials from the company and consultancy Joanne Davis Consulting in New York did not return calls. Client meetings with the shops are scheduled for June 9, with a cut to three or four finalists in mid-June. Finalists will get a strategic assignment.

Crawford Exits Initiative Media For MindShare Broadcast

NEW YORK Kathy Crawford, a media veteran with nearly 30 years’ experience, has left her position as director of local broadcast at IPG’s Initiative Media North America to join WPP’s MindShare. Crawford, who will be in charge of MindShare’s $1 billion-plus spot business, replaces Jean Pool, who left MindShare last December for IPG’s Universal McCann. Sue Johenning, who has spent nearly 20 years at Initiative, succeeds Crawford. Johenning will remain in the Los Angeles office and will oversee Initiative’s 18 national offices.

Miller Lite’s ‘Catfight’ Campaign on Its Way Out

Chicago Miller Brewing Co.’s controversial Miller Lite “Catfight” ad campaign is being phased out, and a new effort is in the works, sources said. A rep for the Milwaukee client said there were no more “Catfight” spots planned. The series, created by Ogilvy & Mather in New York and Chicago, debuted Jan. 1 and featured two voluptuous women wrestling over whether Miller Lite tastes great or is less filling. Four spots were created. The last in the series showed the duo in a pillow fight with Pamela Anderson.

BIC Talks to Shops About New Razor Launch

NEW YORK BIC USA is talking to agencies about handling ads for the launch of a new razor in the U.S., sources said. Billings on the new assignment could not be determined. A company rep declined comment. The new work appears to be separate from BIC’s estimated $45 million global account at TBWA Worldwide in Paris.

Sony Ericsson Ties Cell Phone to Movies, TV

NEW YORK A campaign for Sony Ericsson that launches next week cross-promotes its cellular phone’s capabilities and its sister entertainment division. The first ad breaks June 16 and features a man waiting at a bus stop and imagining himself on the set of Sony Pictures’ Wheel of Fortune as he plays the game on his cell phone. His game is interrupted by a call from his wife, who is shown via a photo that appears on the phone’s screen. The tagline is, “The most fun you can have with a phone.” Omnicom’s Fathom Communications created the ad. Spending was undisclosed, but sources said the company spent less than $5 million on ads in 2002.

Service for McCann’s Gault Set for Tuesday

NEW YORK A memorial service honoring McCann-Erickson’s Mark Gault will take place Tuesday, June 3 at 3 p.m. at the Park Avenue Christian Church, 1010 Park Ave. in Manhattan. Gault, McCann’s North America regional director based in New York, died May 24 of a heart attack at his Connecticut home. He was 45. In lieu of flowers, donations can be made “In memory of Mark Gault,” payable to the Collegiate School at 260 W. 78th St., New York, NY 10024, Attn: Development Office.

April Leaves OMD Less Than One Year After Promotion

NEW YORK Cyndi April, director of print strategy for OMD USA, left the company this week after less than a year in the position. April had been overseeing the print operations of OMD’s Chicago, Los Angeles and New York offices after the shop restructured last year. “It was a mutual agreement to part ways, since we are changing the scope of that position,” said an OMD rep. April did not return calls.