Roy Grace, Advertising Legend, Dies From Cancer at 67

NEW YORK Legendary art director Roy Grace, died last week at age 67 after a long battle with prostate cancer. Grace, most recently chairman and creative director of defunct New York shop Grace & Rothschild, was an instrumental figure in the “creative revolution” of the 1960s, working on Doyle Dane Bernbach’s Volkswagen business. Among his most memorable ads: Volkswagen’s “Funeral” and Alka Seltzer’s “Spicy Meatballs.” He is survived by his wife, Marcia, and children Nicholas and Jessica.

Pordy Exits Zenith After 5 Years; Weighs Other Options

new york Melissa Pordy, svp, director of print services at Zenith Media, has resigned after five years. Pordy, whose clients included Salvatore Ferragamo and Allied Domecq Spirits, oversaw some $600 million in print spending. Pordy said she is entertaining various options and has not decided whether she will take a post on the client, publishing or agency side. A replacement has not been named, said Rich Hamilton, Zenith Optimedia Group CEO.

Pfizer Set to Issue RFPs for $125 Mil. Worth of Drug Brands

NEW YORK Pfizer will begin sending out questionnaires this week for its Bextra, Zoloft and Zyrtec ad accounts, sources said. The client parted ways three weeks ago with Deutsch, which had handled all three accounts, worth $125 million in billings. Sources said that after the agency submissions are evaluated, each account will be reviewed separately. Shops will be able to compete for more than one brand, a source said. New York consultancy Beekman Associates is managing the process, which will involve nonroster agencies.

Salomon Meets With Shops in Review for $15 Mil. Business

NEW YORK Salomon Smith Barney held strategic sessions last week with agencies competing for the creative and media portions of its ad account, sources said. At least five shops are participating: Omnicom’s OMD, BBDO and Citigroup roster shop Merkley Newman Harty & Partners, all in New York; and two independent New York agencies, Kirshenbaum Bond & Partners and McGarry Bowen. McCann-Erickson and Universal McCann, incumbents since 1994, declined to defend, sources said. The company will spend at least $15 million for the year, sources estimate. A cut to two or three finalists is expected this week. A client rep declined comment.

After 22 RFIs, DuPont Sends RFPs to 9 Agencies

Chicago After reviewing RFIs from 22 agencies, DuPont has selected nine shops to advance in the review for its $70 million account. A company representative said they are roster shops BBDO and McCann-Erickson, both New York, and Doner, Southfield, Mich.; as well as Foote, Cone & Belding, Ogilvy & Mather, Saatchi & Saatchi and Young & Rubicam, all in New York; DDB, Chicago; and Fallon, Minneapolis. The RFPs will go out next week, the rep said.

Another Novartis Drug Goes Direct-to-Consumer

new york Agency presentations were held last week for Lotrel, a hypertension medication marketed by Novartis, sources said. The client has advertised the drug to medical professionals, but now wants to target consumers with an estimated $50 million ad budget. Four roster shops are vying for the account: Deutsch, McCann-Erickson and Ogilvy & Mather, all New York; and The Quantum Group in Parsippany, N.J., sources said. A decision is expected by April.

American Legacy Foundation Seeks PR Help, Breaks New Ads

BOSTON The American Legacy Foundation last week launched a review for its public relations business, held by Omnicom’s Porter Novelli, which will defend. The PR budget was not disclosed. A decision is due in May, about the same time that its $50-60 million creative review ends. Havas’ Arnold, Boston, and Maxxcom’s Crispin Porter + Bogusky, Miami, are defending in the creative review. Separately, Arnold and CP+B last week unveiled the latest installment of their “Orange Curtain” campaign for Legacy. Three 30-second ads show the curtain is pulled back to reveal the “Truth” about Big Tobacco. One spot focuses on a young Hispanic man named Freddie, who stands in front of a large outdoor mural of his dad, a smoker who died from throat cancer.