Schering-Plough Puts $75 Mil. in Review
NEW YORK–Pharmaceutical company Schering-Plough Laboratories has put its estimated $75 million print media planning and buying account in review, a client representative confirmed. Incumbent Lowe & Partners, New York, plans to defend. New York
consultant Schoenfeld & Partners is handling the review for the Madison, N.J., client. Overall, Schering spent nearly $300 million on U.S. media last year. TN Media here is the lead broadcast shop.
Sports Authority to Launch 2 Reviews
ATLANTA–The Sports Authority is in the early stages of looking for a new agency, following last week’s resignation by The Lord Group. The incumbent held both creative and media duties. Sources said the Fort Lauderdale, Fla., client will conduct separate creative and media reviews. Sports Authority spent about $25 million on ad media last year, per Competitive Media Reporting.
Outback Skips Review; Media Duties Undecided
ATLANTA–The marketing chief at Outback Steakhouse Restaurants said the client would handle creative on an ad hoc basis, following its split with TBWA/Chiat/Day. “We’ve used a variety of creative and brand resources, and, as of today, we do not intend to have an agency review,” said Nancy Schneid, Outback’s vp of marketing. Media duties are handled by TBWA/C/D but are in flux. “[That’s] still being worked out. We’re having discussions.” Outback spent $25 million on ads last year.
Hill, Holliday Co-Founder Dies
BOSTON–George J. Hill III, chairman emeritus of Hill, Holliday, Connors, Cosmopulos, died on Friday at his home in Dedham, Mass., after a decade-long battle with prostate cancer. He was 67. The Harvard-educated copywriter retired in 1995 as chairman of the Boston-based agency he co-founded in 1968 with partners Alan Holliday, Jack Connors and Stavros Cosmopulos.
Account Activity will hear final pitches this week for its $10 million account from J. Walter Thompson, Greg Karraker, Brann and Publicis Technology, all in San Francisco; Shugart Matson Young, San Ramon; and US Web/CKS in Salt Lake City has tapped DeVito/Verdi to handle its $25 million ad account. Paul LaRocca, vp of marketing, said the company considered New York agencies Merkley Newman Harty, Mad Dogs & Englishmen and Young & Rubicam, as well as Mullen in Wenham, Mass., and Partners & Simons and Gearon Hoffman, both in Boston Serta has shortened its list of agencies to an undiclosed
number in its $17 million review. Among the contenders, said sources, are Euro RSCG Tatham and Bates USA in New York. The mattress marketer split with Publicis & Hal Riney, Chicago, in June. Bayless/Cronin here has been eliminated from the estimated $30 million Wrangler Jeans review, according to sources. The two remaining shops are New York’s Frierson Mee + Kraft and Toth Brand Imaging of Concord, Mass