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Schering-Plough Puts $75 Mil. in Review
NEW YORK–Pharmaceutical company Schering-Plough Laboratories has put its estimated $75 million print media planning and buying account in review, a client representative confirmed. Incumbent Lowe & Partners, New York, plans to defend. New York
consultant Schoenfeld & Partners is handling the review for the Madison, N.J., client. Overall, Schering spent nearly $300 million on U.S. media last year. TN Media here is the lead broadcast shop.
Sports Authority to Launch 2 Reviews
ATLANTA–The Sports Authority is in the early stages of looking for a new agency, following last week’s resignation by The Lord Group.
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