A Parkinson Out at D’Arcy Detroit
DETROIT–D’Arcy Masius Benton & Bowles is expected to name a new executive to head its Cadillac creative. Jon Parkinson, who was senior vice president and executive creative director on the General Motors brand, left the agency due to “professional differences,” said Patrick McCarthy, a representative for the Troy, Mich., agency. McCarthy described it as a “mutually agreed-upon parting.” Parkinson could not be reached for comment. Parkinson joined the agency in July 1998 from Bozell in Costa Mesa, Calif., where he was creative director on the Taco Bell, Kawasaki Motorcycles and Taylor Made Golf Clubs accounts. He headed efforts to develop the new branding campaign for Cadillac launched last fall, which includes the new tagline, “The Power of &.” McCarthy said Parkinson’s departure will not affect the campaign and the tagline. Parkinson’s exit is also unrelated to the arrival of the agency’s new creative chief, Robin Weeks (see page 5), McCarthy said.
A Burnett Produces Another Character
CHICAGO–Leo Burnett here will introduce a new character, “Mr. Mini-Wheats,” to launch Kellogg Co.’s new Honey Frosted Mini-Wheats cereal, sources said. In the 30-second spot breaking next month, the animated character, which has a face on both its frosted and shredded wheat sides, will tout the message, “You can have the best of both sides with Honey Frosted Mini-Wheats.” Spending for the launch was undisclosed. The Battle Creek, Mich., company spent nearly $13 million on advertising the Mini-Wheats cereal through September 1999, according to Competitive Media Reporting.
A DaimlerChrysler Consolidates Media at DCMA
DETROIT–DCMA, the European joint venture between CIA Medianetwork and FCB Worldwide, has picked up an estimated $500 million in new billings from DaimlerChrysler as the automaker further consolidated its media buying and planning. DCMA, which previously handled media buying for Chrysler brands overseas, picks up media buying and planing for Mercedes-Benz in 60 markets across five continents. Those duties previously were spread among about 40 smaller agencies. Mercedes media buying and planning in North America remains at BBDO Worldwide’s PentaCom unit in Troy, Mich., and in Germany at Omnicom’s GFMO in Hamburg.
A Airline Consortium Taps TBWA/Chiat/Day
CHICAGO–TBWA/Chiat/Day was awarded ad duties for a new Internet travel site backed by United, Delta, Northwest and Continental airlines. Ben Burnett of Boston Consulting, the Web site’s management group, confirmed the selection of the New York agency, which was expected (Adweek, Feb. 14). Spending was pegged at $50 million. FCB Worldwide and J. Walter Thompson, both Chicago, were the other finalists in the review for the site, which is to launch in the spring.
A It’s Official: BBDO Gets Tourism
CHICAGO–BBDO has signed a four-year contract with the Illinois Department of Commerce and Community Affairs. The Chicago shop won the $12-million Illinois Tourism account after a review

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