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Lowe Drops Lintas Name; Octagon Taps New CEO

NEW YORK—Interpublic Group last week confirmed the long-anticipated name change of Lowe Lintas & Partners to Lowe Worldwide, effective Jan. 1. The change is designed to underscore the creative heritage of Lowe and shed the packaged-goods connotations of Lintas, a name acquired through the merger of Lowe & Partners and Ammirati Puris Lintas in 1999.

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