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Bcom3 Reorganizes Ethnic Holdings

CHICAGO—The Bcom3 Group has placed its ethnic- and multicultural-marketing units under one organization called Pangea. The Chicago holding company also has consolidated its multicultural media units into one group, Tapestry. Pangea will include Hispanic units Lapiz in Chicago and Bromley Communications in San Antonio, and New York-based African-American unit Vigilante; it also formed affiliations with New-A, which targets Asian Americans.

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