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Unilever Divvies Up $250 Mil.-Plus in Bestfoods Biz

NEW YORK—Lowe Lintas & Partners, J. Walter Thompson and DDB emerged victorious in Unilever’s review of its global Bestfoods ad assignments, sources said. About $70-100 million in dressings—including Hellmann’s, which was previously at BBDO—were consolidated at Lowe Lintas, which handles Wishbone. Savory foods were split geographically between JWT, which won brands such as Knorr—which was also previously at BBDO—in Northern Europe, Latin America and the Asia-Pacific region, and DDB, which will handle those brands in North America, Southern Europe, the United Kingdom, France and the Middle East, said sources.