TBWA\C\D Tapped for $30-50 Mil. Siebel Account

SAN FRANCISCO—TBWA\Chiat\Day in Playa del Rey, Calif., has won the $30-50 million Siebel Systems account, taking the software business from Ogilvy & Mather-owned Cole & Weber in Seattle, sources said. There was no review. Sources said Siebel talked to TBWA\C\D a year ago about its business and contacted the agency again recently.

$25 Mil. Siemens Creative to Publicis; Media in Play

NEW YORK—Publicis New York has won the estimated $25 million Siemens Corp. creative account after a three-month review, sources said. The Lord Group and Wieden + Kennedy also contended for the German company’s U.S. business. Wieden in Amsterdam, Netherlands, handles Siemens’ mobile-phone business. Ogilvy & Mather declined to participate due to conflicts with IBM and Motorola. Siemens is now holding a U.S. media review. Five-year incumbent R.J. Palmer in New York is defending against Optimedia, the New York-based media arm of Publicis. A decision is expected within the next two weeks.

Layoffs Near at Burnett

CHICAGO—Up to 10 percent of Leo Burnett’s staff of 2,000 could get pink slips in early February, according to sources. An agency representative confirmed the layoffs but declined to say how many will lose their jobs. The agency said layoffs are not related to the IPO of parent Bcom3, expected this year, but rather reflect “the evolutionary needs of our business and the realities of the current economic climate.” Those realities include the pending loss of the shop’s $300 million Oldsmobile business.

Partilla Succeeds Basso on Y&R’s Sony Business

NEW YORK—Young & Rubicam has named John Partilla to succeed Cory Basso as managing director on the agency’s Sony Electronics account. Basso left recently [Adweek, Jan. 22] to assume the new post of evp, general manager, at D’Arcy Masius Benton & Bowles in New York. Partilla, managing director of BrandBuzz, Y&R’s multidisciplined specialty unit, will retain those duties, while adding responsibilities for overseeing the Sony business. The move makes sense for two reasons: Sony is a BrandBuzz client, and Partilla was part of the team that won the business in 1998. Said Partilla, 36: “This is one of those magical brands that stands for the very business we’re in.”

New American Legacy Ads Spotlight Foundation

BOSTON—The American Legacy Foundation, the national antismoking group, late last week placed two ads in the fourth quarter of the Super Bowl XXXV TV broadcast. Rather than carry the client’s “Truth” tag, the spots from Arnold instead prominently showcase the name of the foundation itself. The spot “Electrolarynx” uses a former smoker speaking through an electronic device; “46 Years Old,” part of Arnold’s earlier Massachusetts Department of Public Health campaign, stars Rick Stoddard, whose wife Marie died of complications from lung cancer at age 46. The client’s Super Bowl negotiations took longer than expected because CBS was concerned that ad content could “offend” other advertisers, sources said. A CBS representative said he had no information about the negotiations.

Lowe Group Names New CFO

NEW YORK—The Lowe Group has tapped Suzanne Gilbert, evp and chief financial and administrative officer of Campbell-Ewald in Detroit, to succeed Vince Lubrano as chief financial officer, a global post. Lubrano, who is retiring, had held the job for about a year; previously, he was CFO of the former Ammirati Puris Lintas. Gilbert spent the past 15 years at C-E—a fellow Interpublic Group shop with billings of about $2 billion. She starts her job Feb. 1. “I’m just very, very enthusiastic about the opportunity,” said Gilbert.

Newswire Roundup

Three New York shops are finalists for New York-based DoubleClick’s $20-25 million North and South American ad account: BBDO, Grey and J. Walter Thompson. Boston consulting firm Pile and Co. is overseeing the search. Creative chores have been with Digital Pulp in New York, which declined an invitation to pitch, though it hopes to keep working for the client, likely on interactive marketing assignments; media duties are in-house. … Online broker TD Waterhouse Group awarded its $40 million media account to The Media Edge, sources said. The New York-based client’s media had been handled in-house. Post & Partners in New York retains creative duties. Sources said the final round included The Media Edge, Horizon Media, SFM/Media Planning and Carat, all in New York. … Symantec, an Internet security systems and devices company, has narrowed its $40-50 million account review to four shops, according to sources. Sources said the contenders are San Francisco shops Young & Rubicam, FCB, and Goodby, Silverstein & Partners, and Ogilvy & Mather in Los Angeles. Ogilvy currently handles the $40 million portion of Symantec’s B2B division. The review for the company’s consumer division started with 10 contenders. Final presentations were made last week, and a decision could be made this week. … Informix Software has named Saatchi & Saatchi in San Francisco its lead agency. Saatchi succeeds Young & Rubicam in San Francisco, which won the $40 million business last year. Julie Bauer, president and CEO of Saatchi in San Francisco, said the initial campaign will revamp Informix’s image. Sources said a new management team at Informix prompted the decision.