Hotline Hijinks: JB Smoove Slays Your Excuses for Not Eating Plant-Based Eggs

The actor-comedian stars with Chris Paul, Lindsey Vonn and others in new Just Egg campaign

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Working a customer-service hotline means fielding complaints and offering solutions, and no one flips that mundane script on its head with quite as much panache as J.B. Smoove on an improvisational tear.

The prolific actor-comedian has taken on the temporary gig for Just Egg in a series of spots timed for New Year’s resolutions and aimed at nudging people into plant-based eating.

Smoove, in vignettes that are largely ad libbed, isn’t opposed to dishing out some tough love when he hears comments like, “I don’t like vegetables,” and “WTF are plant eggs?”

The protests are real, by the way, taken from actual consumer feedback, while Smoove’s role as pull-no-punches employee is strictly for the cameras.




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