GSD&M to Defend Pennzoil Creative Duties

DALLAS—Shell Lubricants is putting the creative portion of its Pennzoil Motor Oil’s ad account into review, the client confirmed. Incumbent GSD&M in Austin, Texas, said it will defend the estimated $20 million account. Consultancy Roth Associates in New York is conducting the review for the Houston-based client, which acquired the Pennzoil-Quaker State Co. on Oct. 1. The search reflects Shell’s desire to move the brand in a new direction, the client said. GSD&M retains Pennzoil’s media planning and buying. Pennzoil spent $21 million from January through October last year, per CMR.

Sprint Business Goes Into Review

CHICAGO—Sprint Business is conducting a review for its ad account, which is being defended by New York incumbent McCann Relationship Marketing, a company representative said. The Dallas division of the Westwood, Kan.-based telcom spent $25 million on media in 2001 but just $2 million through October 2002, according to CMR. Resonance Consulting Group in Newark, Ohio, is overseeing the review, the rep said.

GSD&M Promotes PGA With Humor

DALLAS—Professional Golf Association players Scott McCarron and Charles Howell III are competitive even in an elevator in a new national spot for the PGA Tour by GSD&M. In the ad, McCarron joins Howell in an elevator and hits the button for floor 71, one flight below Howell’s selection. Not content with letting his competitor have a lower number, Howell begins a button-pushing competition that finally ends when the two reach 59, the equivalent of an almost mythical score, and look at each other with trepidation. The 30-second spot closes with the 6-year-old tag, “These guys are good.” It breaks Sunday and runs on golf telecasts of the major networks, ESPN, USA and the Golf Channel. Two other spots will also be in rotation.

Dell Puts Catalog Business in Play

DALLAS—Dell Computer Corp. has put its estimated $50 million catalog business into review, sources said. Omnicom’s Rapp Collins, the Dallas incumbent on the consumer catalog business, is expected to defend. It is unclear whether Austin, Texas-based T3, which handles Dell’s small-business catalog, will participate. Neither the shops nor the Round Rock, Texas-based client could be reached for comment.

DirecTV Begins Hispanic Agency Search

LOS ANGELES—DirecTV is looking nationwide for a Hispanic agency to promote its Para Todos service, although shops should have a presence in Southern California, a client representative said. Billings are estimated at $6 million. Incumbent Casanova Pendrill in Irvine, Calif., is participating, the El Segundo, Calif., client said. The search is being led by Select Resources International in West Hollywood, Calif., which declined comment. Agencies that were contacted include Bromley Communications, San Antonio; GlobalHue, Southfield, Mich.; Grupo Gallegos, Long Beach, Calif., Mendoza, Dillon & Asociados, Newport Beach, Calif., and Publicis Sanchez & Levitan, Irvine, Calif., and Dallas, sources said.