5 Advance in Capital One Review

NEW YORK—Five shops are semifinalists in the re-view for the creative portion of Capital One’s $170 million account, according to Bob Wolf Partners/TPG in Los Angeles, which is leading the search. Grey, McCann-Erickson and The Kaplan Thaler Group, all in New York, Element 79 in Chicago and The Martin Agency in Richmond, Va., will have credentials meetings with the Falls Church, Va., client in February. The client will cut to three finalists in March. A decision is expected by April 1.

American Chemistry Council Cuts to 6

ATLANTA—The review for the American Chemistry Council’s $50 million account has been narrowed to six agencies. The semifinalists, according to Dan Pearlman, managing partner and co-CEO at Bob Wolf Partners/TPG in Los Angeles, which is conducting the search, are DDB in Chicago and New York agencies Grey, McCann-Erickson, Ogilvy & Mather, Young & Rubicam and Euro RSCG MVBMS Partners. A cut to two or three finalists will be made following agency visits by the Arlington, Va.-based client this week. A decision is expected in April.

Carpet One Considers 6 Contenders

LOS ANGELES—Carpet One has narrowed its agency search to six shops, said review consultant Select Re-sources International in West Hollywood, Calif. They are: incumbent Ocean Group and Berenter Greenhouse & Webster, both in New York; Campbell-Ewald and Colby & Partners, both in Santa Monica, Calif.; Doner of Southfield, Mich.; and Modernista! in Boston. Billings are estimated at $20 million. A decision is expected by mid-March.

Dow Jones, Goodby Part Company

LOS ANGELES—Dow Jones & Co.’s The Wall Street Journal has ended its relationship with Goodby, Silverstein & Partners, the client said. The Journal had been a client since 1999 and spent more than $22 million on ads for the first 10 months of 2002, per CMR. Agency president Colin Probert said the paper has not been an active client for six months. Dow Jones representative Brigitte Trafford described the split as “amicable.” Trafford said The Journal’s current needs are “much more modest” and that this year’s ad budget is “considerably less than last year.” The Journal will now focus on trade ads, which could be created in-house or through The Wall Street Journal Online shop, Trahan, Burden & Charles in Baltimore.

DirecTV Launches Hispanic Agency Search

LOS ANGELES—DirecTV is looking nationwide for a Hispanic agency to promote its Para Todos service, although shops should have a presence in Southern California, a client representative said. Billings are estimated at $6 million. Incumbent Casanova Pendrill in Irvine, Calif., is participating, the El Segundo, Calif., client said. The search is being led by Select Resources International in West Hollywood, Calif., which declined comment. Agencies that were contacted include Bromley Communications, San Antonio; GlobalHue, Southfield, Mich.; Grupo Gallegos, Long Beach, Calif., Mendoza, Dillon & Asociados, Newport Beach, Calif., and Publicis Sanchez & Levitan, Irvine, Calif., and Dallas, sources said. Responses are due this week, sources said.