Nextel Launches Creative, Media Review

BOSTON—Nextel Communications confirmed that the “evaluation” of its marketing has become a review for its $150 million creative and media account. Roth Associates, New York, will oversee the process. Incumbents Mullen, Wenham, Mass., and Initiative Media, New York, both Interpublic Group agencies, are defending. “[This] does not reflect a lack of confidence with Mullen’s capabilities.

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