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Burns to Leave Fallon N.Y.NEW YORK—Alison Burns, president of Fallon's New York office since 1998, is about to leave the agency to start her own consultancy, said sources. Burns, who before Fallon worked as a recruiter and also on the client side, is said to have been mulling the move for several months. In fact, one source said she has already lined up clients for the consultancy, which will tackle branding issues and be based in New York. Burns could not be reached. It's unclear who will succeed her; Fallon declined comment. The shop, which at its peak in 2000 claimed billings of $300 million and a staff of about 100, now claims billings of less than $100 million and a staff of about 40, due to the demise of dot-com clients and cutbacks by existing clients. Chemistry Council Seeks Shop for $50 Mil. AccountNEW YORK—The American Chemistry Council is searching for an ad agency to handle its integrated marketing, sources said. The council distributed an RFP last month for the estimated $50 million creative and media account; the RFP is due back on Jan. 13, said a source. Los Angeles consultancy Bob Wolf Partners/TPG is running the search for the Arlington,Va.-based client. The Council referred questions to the consultancy, which could not be reached. Coke Commercials Could Feature AliNEW YORK—The Coca-Cola Co. is negotiating to have Muhammad Ali appear in the new "Real" campaign for Coke Classic, sources said. The campaign is due to break this month, but no work has yet been shot featuring the boxer, sources said. Ali is the latest of several stars to be associated with "Real." Others include Lance Armstrong, David Blaine, Penelope Cruz, Courteney Cox and David Arquette, according to sources. The lead agency is Berlin Cameron/Red Cell in New York. Coke declined comment. Goodby Breaks $40 Mil. SBC CampaignLOS ANGELES—Goodby, Silverstein & Partners has launched a $40 million campaign to tout SBC's entrance into the long-distance category in California. A TV spot from the San Francisco shop that broke on Jan. 1 plays off the idea that having two of everything, including separate long-distance and local phone bills, is redundant. The ad shows a man with two coffee cups, a guy using two lawnmowers and a man driving two cars. Two other spots for the San Antonio client's small-business applications and residential service are due to break in mid-January.Account ActivityDeutsch/LA has withdrawn from the E*Trade Financial review for undisclosed reasons, sources said. Executives at E*Trade and Deutsch in Marina del Rey, Calif., did not return calls. Deutsch was one of at least three agencies contacted last month by the client in Menlo Park, Calif. The incumbent on the $40 million account, Goodby, Silverstein & Partners in San Francisco, is considering resigning the business, according to sources. Goodby did not return calls. … Mike's Hard Lemonade has shifted its $15 million account to The Ad Store from two-year incumbent Cliff Freeman and Partners, sources said. The decision follows a review, which included New York-based Cliff Freeman, The Ad Store, Euro RSCG MVBMS Partners and possible others, according to sources.

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