Hotline

Richards Is Expected to Land Gadzooks

DALLAS—Gadzooks is preparing to award The Richards Group its advertising account, sources said. The Carrollton, Texas-based specialty retailer began asking agencies to submit creative samples last month, sources said [Adweek, Nov. 11]. The Dallas agency will be asked to rebrand the chain, which sells casual clothes and accessories for teenagers and has more than 435 stores at malls in 41 states. The client, which currently handles advertising in-house, spent $1.3 million on ads in its fiscal-year 2001, according to company documents.

Rapp Collins Picks Up Centrica’s Account

DALLAS—Centrica North America has awarded Rapp Collins its ad business, the shop said. The Omnicom agency in Irving, Texas, declined to offer details, but sources said the shop will handle creative, media and direct-response duties. The agency vied for the work of the Toronto-based energy supplier with Brann of Plano, Texas, and SKG in New York, sources said. Billings are undisclosed for the assignment, which will be directed at the client’s Texas customers. Sources said Rapp is also competing for a national database project from the company. Centrica could not be reached for comment.

Bam! to Close After BroadJump Acquisition

DALLAS—Bam!, a tech marketing boutique with 14 staffers, is closing Dec. 31. Co-founders Jonathan Balser and Mike Bevil attribute the closure of the Austin, Texas, shop to the possible loss of its largest account, BroadJump, which was acquired by Motive Communications in November. BroadJump, a retainer client, has represented half the shop’s business in the last six months; project work accounted for the rest. Last month Bam! competed in a review for Fremont, Calif.-based Logitech’s estimated $5 million ad account, which was awarded to Collaborate of San Francisco. Balser and Bevil are moving to Atlanta, where they plan to consult and freelance.

Golin/Harris’ Rudnick to Head Coors PR Team

DALLAS—Golin/Harris International’s U.S. account team for Coors Brewing Co. will be led by Gary Rudnick, managing director of the shop’s office here. Senior vice president Bernie Charland will head the agency’s employee communications initiatives on behalf of Coors from the Chicago office. Golin/Harris’ London office has represented Coors subsidiary Coors Brewers since last April. The Interpublic Group shop becomes the client’s lead national public relations agency.

Honda Releases TV Spots for Element

LOS ANGLES—Rubin Postaer and Associates breaks two television spots this week for American Honda Motor Co. supporting its youth-oriented Element, which is slated to reach dealers Dec. 19. Each ad from the Santa Monica, Calif., shop shows a young man reminiscing fondly about a great road trip taken with the Element as scenes from the same journey suggest his memory is, at best, selective. Sources said spots for the SUV will be backed by $10-15 million in spending. The introduction comes at a time when a number of car makers have designed models targeted at young adults.