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Richards Is Expected to Land Gadzooks

DALLAS—Gadzooks is preparing to award The Richards Group its advertising account, sources said. The Carrollton, Texas-based specialty retailer began asking agencies to submit creative samples last month, sources said [Adweek, Nov. 11]. The Dallas agency will be asked to rebrand the chain, which sells casual clothes and accessories for teenagers and has more than 435 stores at malls in 41 states. The client, which currently handles advertising in-house, spent $1.3

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