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Bacardi Rum Turns to Davidandgoliath

LOS ANGELES—Bacardi USA’s rum division has tapped david andgoliath, Los Angeles, for a branding project, following a review, sources said. Sources said the review included McCann-Erickson and Ogilvy & Mather, New York; BBDO, Chicago; and Momentum, St. Louis, which has done prior Bacardi work. The assignment mainly involves cable and is budgeted at about $15 million, sources said.

Draft Adds Coors, Mercantile Exchange

CHICAGO—DraftWorldwide’s first work for Coors Brewing Co. is set for early in 2004, the agency said.





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