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Publicis Breaks Ads for Sara Lee Breads

DALLAS—Publicis in Mid America bows work today for Sara Lee’s new breads. Two 30-second spots touting the bakery goods will run nationally on cable stations. Print appears in national magazines including Cooking Light and Real Simple. In one spot by the Dallas shop, a man is handed a sandwich as he prepares to dig into what is presumably a cheesecake baked by Sara Lee, which is largely associated with frozen desserts.

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