Y&R to Present New Ideas in Crucial AT&T Meeting

NEW YORK—Young & Rubicam is expected to present new creative ideas for AT&T consumer services on Wednes day in what sources describe as a crucial meeting with the client. The New York agency, which handles the bulk of AT&T Corp.’s $500 million account, is said to be under pressure to deliver a new campaign, particularly after the recent arrival of new AT&T Consumer president John Polumbo. Polumbo, who previously was an svp at AT&T Business, shifted to the consumer division last month.

Coke Meets With 3 for Diet Coke Campaign

NEW YORK—Coca-Cola executives, including Steve Heyer, president and COO of Coca-Cola Ventures, heard creative pitches last week from Interpublic Group shops for the next Diet Coke campaign, sources said. Lowe and Gotham, both New York, and the Chicago and New York offices of Foote, Cone & Belding went to Atlanta, but absent from the process was an earlier participant: The Martin Agency in Richmond, Va. It was not clear why the shop did not participate. The agencies and Coke declined comment.

New Microsoft Ads Tout Potential, Passion

SAN FRANCISCO—Microsoft this week breaks its latest corporate campaign, a five-spot push under the tagline, “Your potential. Our passion.” The ads, by McCann-Erickson in San Francisco, continue the client’s use of people who benefit from Microsoft software. The first spot opens with a shot of a mother in a kitchen, her daughter playing in the background. The ad then shows a drawing of a cape superimposed on the mother’s back. The voiceover states Microsoft is “in awe of your potential” and produces software that helps people realize their goals. Microsoft spends roughly $350 million annually on advertising; spending for this effort was undisclosed.

Riney, Dusenberry Honored by 4A’s

SAN FRANCISCO—Creative director Hal Riney and retired BBDO North America chairman Phil Dusenberry won lifetime-achievement awards from the American Association of Advertising Agencies last week. The awards came on opening night of the 2002 4A’s Creative Conference in San Francisco. Reached after the speech, Riney denied reports that he was going to open his own shop after his contract with Publicis & Hal Riney expires. “I said I’d expect to be looking for work,” Riney said, adding, “I’m not thinking about going out and planting tomatoes.”

News Roundup

Production begins this week on the new “Real” Coke Classic campaign from Berlin Cameron/Red Cell in New York, sources said. Magician David Blaine, known for sitting for 35 hours atop a 10-story pole, has been signed to appear in ads. Berlin Cameron declined comment, as did Coke. … Another Publicis Groupe shop has been invited to present to Capital One, sources said. The Kaplan Thaler Group will join Saatchi & Saatchi and Publicis, all in New York, in creative pitches slated for December, sources said. The Falls Church, Va., client’s $170 million account was to move from the soon-to-be-defunct D’Arcy Masius Benton & Bowles to Publicis, but the client had been contacting search consultants. The agencies could not be reached. Capital One did not return calls.