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Riney, Dusenberry Honored by 4A’s

SAN FRANCISCO—Creative director Hal Riney and retired BBDO North America chairman Phil Dusenberry won lifetime-achievement awards from the American Association of Advertising Agencies last week. The awards came on opening night of the 2002 4A’s Creative Conference in San Francisco. Reached after the speech, Riney denied reports that he was going to open his own shop after his contract with Publicis & Hal Riney expires. “I said I’d expect to be looking for work,” Riney said, adding, “I’m not thinking about going out and planting tomatoes.”

Mediaedge:cia Wins ChevronTexaco Europe

NEW YORK—WPP Group’s Mediaedge:cia has won ChevronTexaco’s $100 million Pan-European media planning and buying account and now has the San Francisco-based oil giant’s entire $150 million global account.