Richards Among Agencies Pitching Supercuts

NEW YORK—Four shops have advanced to the final round of Supercuts’ $10-15 million creative review: The Richards Group, Dallas; Venables, Bell & Partners, San Francisco; Cliff Freeman and Partners, New York; and Omnicom Group’s Element 79, Chicago, sources said. Final pitches are scheduled for mid-November at the client’s headquarters in Minneapolis, according to sources. The creative incumbent is McCann-Ericksonin San Francisco. Media duties recently landed atMediaCom in New York.

Collaborate Beats Bam!, Others for Logitech

SAN FRANCISCO—Drawing on the high-tech experience of its staff, Collaborate has won Logitech’s estimated $5 million ad account and will design a global campaign for the company’s computer mice and keyboards. The 21-year-old client, based in Fremont, Calif., awarded the business after a review that included Bam! in Austin, Texas, Foote, Cone & Belding in San Francisco and Euro RSCG Tatham Partners in Salt Lake City. Hans Ullmark, Collaborate’s chairman and founder, said the 20-person San Francisco shop was chosen in part because many of the staffers who participated in the pitch have worked in various areas of the tech sector.

Work Group Picks Up Duties for The T

DALLAS—The Fort Worth (Texas) Public Transportation Authority, known as The T, has selected The Work Group Advertising & Design as the lead agency for its estimated $500,000 account following a review. The Fort Worth agency bested the following Texas shops: incumbent Pinkerton Design of Fort Worth, The LaChapelle Agency of Bedford and Blanchard Schaefer Advertising & PublicRelations of Arlington, which was pitching with Cinco Media Communications of Dallas. Work is charged with communicating the benefits of mass transit and handling strategic marketing, public relations and media services to encourage ridership on the T.

Nikon Set to Launch Account Review

CHICAGO—Nikon plans to select a consultant to handle a review for its $15-20 million advertising account within the next month, the company said. The Melville, N.Y.-based camera marketer last week split with its agency of eight years, Fallon, Minneapolis. The company attributed the split to “a desire to pursue a new creative direction.” Nikon spent about $20 million on advertising last year, according to CMR.

Volkswagen Convertible Takes to Airwaves

BOSTON—Arnold has begun to unveil elements of its introductory campaign for Volkswagen of America’s New Beetle Convertible. An integrated television, radio, print and online push will be in full swing by late December, around the time the cars are shipped to dealer showrooms. The effort retains the seven-year-old “Drivers wanted” positioning and includes a 60-second spot called “Bubble” that uses Electric Light Orchestra’s “Mister Blue Sky” as a soundtrack. The spot, which originally broke in theaters about a week ago and is expected to air on TV this month, shows a bored office worker looking to break out of his dull life.