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Siboney Adds Kellogg’s Latino Promotions
ATLANTA—Kellogg Co. has tapped Siboney USA to handle new promotional campaigns directed at the Hispanic market. The Miami shop will create in-store materials for retailers in Chicago, Houston, Los Angeles, Miami, New York and San Antonio. Minority-owned Siboney USA will share creative and account management chores with its New York office. The agency is a unit of the Interpublic Group of Cos.
TVA Signs Pact With The Johnson Group
ATLANTA—The Johnson Group has won a three-year contract from the Tennessee Valley Authority.
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