Sources: Coke’s New Tag Is ‘Real’

NEW YORK—The tagline on ads for Coca-Cola’s Coke Classic that are in development for 2003 is “Real,” sources said. WPP Group’s Berlin Cameron/Red Cell is the lead creative agency for the campaign, working with Interpublic Group’s McCann-Erickson. The latter agency produced brand Coke’s last major campaign, “Life tastes good,” which ran from April to September 2001. Last summer, Berlin Cameron presented the Atlanta client with a strategy that suggested Coke shift its positioning from refreshment to “real,” sources said [Adweek, Sept. 30]. Berlin Cameron could not be reached. Coke declined comment.

7-Eleven Taps Tracy Locke for $30 Mil. Account

DALLAS—Convenience chain 7-Eleven has hired Omnicom Group’s Tracy Locke Partnership to handle its estimated $30 million creative business, the client said. The move follows GSD&M’s resignation of the account, which the Austin, Texas-based Omnicom shop won just eight months ago after a review that included Deutsch and Wieden + Kennedy, both in New York. GSD&M representative Eric Webber said a conflict had emerged with Krispy Kreme Doughnuts.

Omnicom Seeks Dismissal of Shareholder’s Lawsuit

NEW YORK—In documents submitted to the New York State Supreme Court last week, Omnicom Group lawyers sought dismissal of a state lawsuit alleging insider trading. Separately, sources said that lawyers for both Omnicom and the plaintiffs in a federal suit have asked a federal judge for a stay in the state court proceedings, which would require that lawsuit to be put on hold until the federal case is concluded. In federal court, Omnicom faces 11 class-action lawsuits related to charges of insider trading by top company executives, according to court documents. The lawsuit filed in New York State Supreme Court was brought by a shareholder, Gary Otterbach, on behalf of the company. He alleges insider trading on the part of company chairman Bruce Crawford and the top executives at two Omnicom subsidiaries: Keith Reinhard, CEO of DDB, and Allen Rosenshine, CEO of BBDO [Adweek, Oct. 6]. Also named in the suit are Omnicom board members, including CEO John Wren. The federal court judge is expected to rule this week. Representatives for Omnicom were unavailable for comment.

Account Activity

Brann Worldwide, a unit of Havas’ Arnold agency network, has won the General Motors $10-15 million Saab domestic direct marketing account, following a review. IPG’s The Martin Agency in Richmond, Va., had handled the business. Pitching from its offices in Baltimore and Wilton, Conn., Brann defeated the IPG team of MRM Partners in New York and Austin Kelley in Atlanta, the Omnicom team of Integer in Denver and Targetbase in Irving, Texas, as well as independents Digitas in Boston, Carlson Marketing in Minneapolis and BKV in Atlanta, the client said. … The McDonald’s franchisee group in Boston is launching a review for its $15-20 million ad account, sources said. For the past two years, the account has been with Leo Burnett and its Starcom media unit. Agency and client executives either could not be reached or declined comment.