The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Initiative Hangs On to Six Flags Media

LOS ANGELES—Initiative Partners, a unit of Interpublic Group’s Initiative Media North America here, has successfully defended its $50 million-plus Six Flags media account, an Ackerman McQueen executive confirmed. The incumbent retained the business, which it has handled for eight years in partnership with Six Flags creative shop Ackerman, Oklahoma City, against co-finalists WPP Group’s MindShare, Aegis Group’s Carat and Publicis Groupe’s Zenith Media, all in New York.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in