American Legacy to Hire Review Consultant

BOSTON—American Legacy Foundation executive vice president of marketing Chris Cullen this week meets here with Pile and Co. Cullen said he expects to hire the consultancy to oversee an upcoming review for at least the creative portion of the foundation’s national anti-smoking account. Legacy must place the account’s creative, now at Havas’ Arnold, Boston, and Maxxcom’s Crispin Porter + Bogusky, Miami, in review next year due to an agreement with the group to conduct an evaluation every five years. The incumbents will be invited to defend, Cullen said. It will be determined this week whether media duties now with Arnold MPG will also be reviewed, he said. Legacy spent about $100 million on ads in 2000, but spending dropped to about $60 million last year as the group conserved funds. Legacy in April will receive the last of five $300 million payments Big Tobacco pledged under the terms of the Master Settlement Agreement. Through savings and investment, Legacy said it has set aside $584 million to extend the “Truth” campaign once the payments end.

Planet Central Lands Texas Home Builder

ATLANTA—Planet Central has added Tilson Home Corp. to its client roster following a review. Annual billings are approximately $2 million. The Charlotte, N.C., agency will handle research, strategic planning, creative, and media planning and buying duties for the Houston-based home builder.’s $20 Mil. Account Goes to Goodby

DALLAS—Omnicom Group’s Goodby, Silverstein & Partners has won the estimated $20 million creative and media account of, sources said. The San Francisco agency competed for the business of the Richardson, Texas-based online dating service against Omnicom’s DDB in Dallas and Chicago; Interpublic Group’s Mullen in Wenham, Mass.; and Publicis in the West of Seattle. Select Resources International in West Hollywood, Calif., consulted on the review. Irving, Texas-based Launch Partnership had been handling the client’s ads on a project basis. Launch did not participate in the review.

Agency Roundup

Eisner Communications is set to break its first work for the National Aquarium in Baltimore. Print advertising from the Baltimore shop will run in trade publications aimed at the zoo and aquarium industry. Ads feature images of various aquatic life and are designed to capture the interest of curators. … Havas shop McKinney + Silver in Raleigh, N.C. will move its office to the American Tobacco Campus in the Bull Durham District of downtown Durham, N.C., in spring 2004, according to agency president Brad Brinegar. … A pro-bono campaign from The Martin Agency on behalf of Homeward, an organization that provides help to homeless people, broke last week. The Richmond, Va., agency developed print, outdoor and interactive ads for the local nonprofit organization. … A “My Favorite House” art contest was sponsored by Adworks and client Neal Custom Homes, both of Sarasota, Fla. The winning drawing from the Kinnan Elementary School will be used as the homebuilder’s corporate Christmas card.