Hotline’s $20 Mil. Account Goes to Goodby

DALLAS—Omnicom Group’s Goodby, Silverstein & Partners has won the estimated $20 million creative and media account of, sources said. The San Francisco shop competed for the business of the Richardson, Texas-based online dating service against Omnicom’s DDB, Dallas and Chicago; Interpublic Group’s Mullen, Wenham, Mass.; and Publicis in the West, Seattle. Select Resources International in West Hollywood, Calif., consulted on the review. Irving, Texas-based Launch Partnership had been handling the client’s work on a project basis. Launch did not participate in the review.

DraftWorldwide Beats TLP, 141 for Coors Work

CHICAGO—DraftWorldwide is in contract negotiations with Coors Brewing to become the firm’s secondary promotions agency, sources said. Coors of Golden, Colo., late this summer began a search for a shop to work with The Integer Group, Lakewood, Colo., on its estimated $15-20 million promo business. Tracy Locke Partnership, Dallas, and 141 Communicator, Chicago, were among the finalists considered, sources said. A representative for Chicago-based Draft, part of the Interpublic Group, declined comment. A Coors representative said a final decision in the promo review has yet to be made. Coors’ $200 million advertising account is shared by IPG’s Foote, Cone & Belding, Chicago; Deutsch/LA, Marina del Rey, Calif.; and Havas’s Boston-based Arnold.

GlobalHue Vies for Pepsi’s Minority Marketing

NEW YORK—At least three agencies are participating in the estimated $10 million multicultural creative and print media review for Pepsi, sources said. They are Chisholm-Mingo Group and SpikeDDB, both New York, and GlobalHue, Southfield, Mich., and San Antonio, sources said. Omnicom’s BBDO is Pepsi’s lead creative agency, and the holding company owns a stake in SpikeDDB. Interpublic Group owns a stake in GlobalHue. A decision is expected in December. The Purchase, N.Y., client parted ways with WPP’s UniWorld in September.

BMW Begins Search for Multicultural Shop

CHICAGO—BMW of North America is conducting a search for a multicultural ad agency, the automaker said. The Woodcliff Lake, N.J., company has been working with Washington Daniel, a Chicago shop that specializes in the African American market. The agency has been invited to participate, BMW said. The review, which is expected to conclude by the end of the first quarter in 2003, will not affect BMW’s relationship with lead agency Fallon, Minneapolis, or regional shops Publicis in New York or Mendelsohn/Zien in Los Angeles, according to a client representative.

Batman Abandoned in New OnStar Effort

DETROIT—Campbell-Ewald is working on a new TV campaign for OnStar that will not employ the Batman theme used in ads for the past two years, according to a representative for the unit of General Motors. Spots that will break early next year are intended to give potential OnStar subscribers a better idea of what services are available.The campaign for the Troy, Mich., client will also involve print, Internet and outdoor media.