Hotline

Huey/Paprocki Does Home Improvement Work

ATLANTA—Huey/Paprocki has created the first branding campaign for the Do It Yourself Network, labeling the client as the place to go for home repair, gardening and landscaping support. The Atlanta shop’s eight-page “Duct Tape Only Goes So Far” magazine insert is scheduled to appear in Sports Illustrated, Field & Stream and Popular Science, among other periodicals. Agency co-creative directors Ron Huey and Joe Paprocki present a series of humorous situations requiring quick fixes (e.g., a picture of an obese neighbor sunbathing is accompanied by a “Planting a Privacy Hedge” headline). Chris Dutton handled copywriting, and Scot Crooker served as art director.

Bullets Restaurants Selects Emergence

ATLANTA—Emergence has entered into an agreement with Bullets Corp. of America to rebrand the client’s “fast- casual” eateries. The Richmond, Va., shop’s creative efforts will include advertising, in-restaurant decor and packaging design. The Richmond-based chain, which operates 39 locations across the Southeast, is hoping to unveil a new look in a series of test sites scheduled to open in first-quarter 2003.

BrandSynch Goes ‘Wild’ for Virginia State Fair

ATLANTA—”Eleven days of wild things” is the tagline of BrandSynch’s television, print and outdoor campaign for the Virginia State Fair. The Richmond, Va., shop’s initial 15-second television spot is built around a hapless fair visitor whose parked car is rammed by a demolition derby driver. As the two debate the accident, a motorcycle daredevil crashes through a billboard above their heads. Two other commercials target teens and families with “Wild tastes,” “Wild rides” and “Wild life” messages. Ads will run through Oct. 6.

Bohan, Brann Designate Vice Presidents

ATLANTA—Bohan has appointed four new vice presidents. The Nashville, Tenn., agency elevated account supervisors Stephen Carr, Steve Chandler and Brian Gilpatrick, along with media director Charla Fogle, to vice presidencies. In Baltimore, Brann promoted art directors Rob Heck and Jim Chaplin to associate creative directors and vice presidents. Account supervisor Holly Mallos was named vice president and management supervisor.

Online Dating Service Names Finalists

LOS ANGELES—Match.com last week narrowed the field in the review for its estimated $20 million creative and media account to four agencies. The finalists are DDB, Dallas and Chicago; Goodby, Silverstein & Partners, San Francisco; Mullen, Wenham, Mass; and Publicis in the West, Seattle, confirmed Select Resources International in West Hollywood, Calif., which is conducting the search. Shops eliminated include Arnold, Boston; Berlin Cameron/Red Cell, New York; GSD&M, Austin, Texas; and Ground Zero, Marina del Rey, Calif. Launch Partnership in Irving, Texas, which handled projects for the Richardson, Texas-based client for more than a year, did not participate in the review. Final presentations will take place in late October.