Hotline

Mintz & Hoke Co-founder Alan Mintz Dies at 72

BOSTON—Alan Mintz, a co-founder of Mintz & Hoke, Avon, Conn., died on Sept. 9 after a long bout with cancer. He was 72. Mintz founded the shop in 1971 with Joe Hoke, building it from a one-client startup to a 100-person agency with nearly $50 million in billings by the time he retired in 1989. The two met in 1968 at Graceman Advertising in Hartford, Conn., where they teamed up to create a campaign supporting Republican Thomas Meskill’s successful run for the state’s governorship. Previously, Mintz had worked as a writer and creative director for Needham, Harper & Steers and Young & Rubicam, both New York, as well as Y&R’s Italian operations. Mintz is survived by his longtime partner, Judy Briggs, and three daughters.

CVS Consolidates With Hill, Holliday

BOSTON—Hill, Holliday, Connors, Cosmopulos, after adding media chores on CVS’ $35 million account last week, is preparing to break a major fall campaign for the pharmacy chain, introducing the brand in markets such as Illinois, Florida, Arizona and Nevada. The Boston-based Interpublic Group agency was awarded media after a review that included MediaCom, Mediaedge:cia and Zenith Media, all New York. Hill, Holliday won creative duties in a separate review in June. Bates, New York, had handled both creative and media for the Woon socket, R.I., client.

Match.com Meets With Agencies

LOS ANGELES—Match.com is expected to cut to three or four finalists next week in the review for its estimated $20 million creative and media account, sources said. Shops under consideration include the incumbent, Launch Partnership, Irving, Texas; Ground Zero, Marina del Rey, Calif.; Publicis in the West, Seattle; Arnold, Boston; Berlin Cam eron/Red Cell, New York; Goodby, Silverstein & Partners, San Fran cisco; and GSD&M, Austin, Texas, sources said. Deutsch/LA, Marina del Rey, Calif., declined to participate, sources said. The client is continuing to meet with agencies this week for chemistry checks, said sources. The review is being led by Select Resources International in West Hollywood, Calif., which declined comment. Representatives for Match.com, Richardson, Texas, did not return calls.

Hotline Roundup

BOSTON—A Polaroid representative confirmed on Friday that lead shop Leo Burnett had been chosen to create ads for the launch of the client’s instant-digital-printing kiosks—code-named Opal—following a review of undisclosed shops. Ads are expected to launch in 2003, though the kiosks, which allow consumers to print 35 mm. photos from a variety of media, will likely start rolling out in malls in select U.S. markets in the fourth quarter. The Cambridge, Mass.-based client would not disclose spending, but sources said the initial Opal outlay will likely be $7-10 million. … DraftWorldwide has turned to a veteran Boston marketing executive and onetime auto dealer to head up its direct marketing operation. William Gorski, 40, joins the Chi cago-based agency as director of direct marketing, a new post. He reports to the shop’s U.S. president and COO, Yvonne Furth. Prior to a brief stint at e-Dialog in Boston, Gorski was a vp and director of integrated marketing at Digitas, where he spent five years working on accounts such as Xerox and General Motors.