Hotline

CVS Mulling 4 for Media Assignment

BOSTON—Four finalists made presentations last week to executives from pharmacy chain CVS, which is reviewing the media portion of its $35 million account, sources said. In the hunt are Hill, Holliday, Connors, Cosmopulos, Boston, which won the CVS creative account in June after a separate review; and New York shops MediaCom, Mediaedge:cia and Zenith Media, said sources. The agencies and the client either did not return calls or declined comment. A decision is expected as soon as this week. Woonsocket, R.I.-based CVS placed media in play in July. The move was made after the media operations and accounts of incumbent Bates, New York, were folded into Optimedia, a joint venture of Cordiant and Publicis Groupe. Pile and Co., Boston, is guiding the current search.

Mullen Unveils Its First Eddie Bauer Campaign

BOSTON—Mullen uses American landscape imagery to convey a love of the outdoors in its first work for Eddie Bauer. Ads break nationwide this week. Two-page spreads feature photography of outdoor spots around the U.S., along with pictures of Bauer clothing lines. Text describes the clothes’ ability to withstand the elements. There is no tagline; the phrase “Since 1920,” a nod to Bauer’s heritage, is emblazoned beneath the company’s logo. Ads will run in publications such as The Wall Street Journal, Vanity Fair and The New Yorker. Outdoor and radio are also in the mix; spending is about $10 million. This marks the Seattle retail chain’s first major ad push in three years. Wenham, Mass.-based Mullen, a unit of Interpublic Group, picked up the account in March, following a review.

Razorfish Appoints Head of Sales and Marketing

BOSTON—In an attempt to ratchet up business-development and lead-generation efforts, Razorfish last week hired Cesar Brea as svp of sales and marketing. In the newly created post, Brea, who has been consulting with the New York-based i-shop for the past three months, will manage its sales and marketing programs. He will be assigned to the Cambridge, Mass., office and will report to Razorfish COO Bob Lord. In related news, Mark Isenhart joins Razorfish in the newly created post of vp of sales for the East Coast region, covering the New York and Cambridge offices.

Hotline Roundup

BOSTON—Boulanger & Associates, Canton, Mass., has picked up advertising chores for Olio Restaurant, also in Canton. The account, previously handled on a project basis, was awarded following a review of local agencies. Spending was not disclosed. … Mascola Advertising in New Haven, Conn., has launched an outdoor campaign promoting Okemo Mountain Resort in Ludlow, Vt. Billboards running throughout New England promote the resort’s season passes. … Two shops have advanced in the review for Advance Auto Parts’ $50-60 million account, sources said. Cramer-Krasselt, Orlando, Fla., and Fogarty Klein Monroe in Houston will continue competing for the Roanoke, Va.-based chain’s business. Semifinalists including Barkley Evergreen & Partners in Kansas City, Mo., and Martin/Williams in Minneapolis were cut. A decision isexpected this month. Incumbent The Martin Agency, Richmond, Va., did not compete.