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Farm Equipment Dealer to Tap Carmichael
CHICAGO—Farm equipment retailer Tractor Supply Company is expected to name Carmichael Lynch its lead advertising agency, sources said. The account, which sources valued at $15-20 million, was awarded after a review that included incumbent The Buntin Group of Nashville, Tenn., J. Walter Thompson in Atlanta andChicago Creative Partnership, sources said. The Minneapolis agency referred calls to the client, where a representative declined comment. The Nashville company spent $4 million on advertising last year, per CMR.
Hyatt Awards Interactive Duties to Carat
BOSTON—Carat Interactive has added online creative and media for Hyatt following a review.
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