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Hyundai Dealers Award Creative to RichardsDALLAS—The four Hyundai Motor America Dealer Ad-vertising Associations have hired The Richards Group to handle their creative accounts, the agency said. Awarded Hyundai's factory work in May, the Dallas agency will create advertising for each of the regional groups. Billings are estimated at $200 million, bringing the total Hyundai assignment to $360 million at Richards. Media remains at Carat North America. Richards will break TV, radio, print and outdoor ads in October. The independent shop is opening account-service offices in Orange County, Calif., Chicago, Atlanta and New York. All creative will be conceived at the Dallas office.Publicis Adds Feldman to Lead Fast-Food Account DALLAS—Publicis in Mid America has hired Brent Feldman as senior principal and group account director on its recently won $50 million Denny's general-market account [Adweek, August 5]. Feldman comes to the Dallas agency from Bates USA in New York, where he was vice president and management representative on the Wendy's International account. Last week that $240 million business shifted to McCann-Erickson in New York after the Dublin, Ohio-based client also met with Grey and Publicis, both New York, according to sources.Denny's Taps cruz/kravetz:Ideas for Latino AdsLOS ANGELES—Denny's has awarded its Hispanic advertising account to cruz/kravetz:Ideas, sources said. The Los Angeles agency defeated the GlobalHue partnership of Don Coleman Advertising of Southfield, Mich., Montemayor y Asociados in San Antonio and Innovasia of Los Angeles in a review conducted by The Rojek Cutcher Group in Cleveland. The consultant declined comment, as did representatives for cruz/kravetz. Representatives for the Spartanburg, S.C.-based restaurant chain did not return calls. The incumbent was Publicis Sanchez & Levitan in Dallas. A review for Denny's African American account has been put on hold, the consultant said. Finalists for that business include GlobalHue and E. Morris Communications in Chicago. The incumbent is The Chisholm-Mingo Group in New York.GSD&M's Steadman Follows Land Rover to Y&RLOS ANGELES—Tom Steadman is following the Land Rover North America account from GSD&M to Young &Rubicam. Steadman joins Y&R in Irvine, Calif., as senior vice president and brand team leader on the $50 million account, which was awarded to Y&R in early July [Adweek, July 15]. He was previously an account director on the business at GSD&M in Austin, Texas. The move came at Land Rover's behest, Steadman said. Steadman will manage Y&R's integrated services for Land Rover's national and dealer accounts. United Airlines Seeks Shop for Loyalty ProgramCHICAGO—United Airlines has put its estimated$50 million Mileage Plus program assignment into review. The Elk Grove Village, Ill.-based carrier also said last week it may file for bankruptcy protection this fall. The customer-loyalty assignment is currently at Brierly & Partners in Dallas. Agency officials declined comment, as did the airline.

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