Hotline

Equifax Puts Its Review on Hold

ATLANTA—The review for Equifax’s estimated $3-5 million advertising account has been suspended, sources said. The Atlanta-based credit-reporting company initiated its first agency review earlier this year, when it issued requests for proposals to a handful of midsize local shops. Austin Kelley, T.G. Madison, Fletcher Martin Ewing, BaylessCronin, Fitzgerald + Co. and Cole Henderson Drake, all in Atlanta, were among the agencies contacted. Sources cited changes in the company’s executive offices, primarily the June installation of Mark E. Miller as president and chief operating officer, as reasons for the postponement. The client did not return calls at press time. There is no incumbent.

4 Finalists Line Up at Zaxby’s Restaurants

ATLANTA—Four finalists will receive strategic assignments from Zaxby’s Restaurants. The Athens, Ga.-based eatery has narrowed its search to Henderson Advertising and The Leslie Agency, both in Greenville, S.C., St. John & Partners in Jacksonville, Fla., and Thompson & Co. in Memphis, Tenn. Billings are estimated at $5 million. Wanamaker Associates in Atlanta is conducting the review. A decision is expected in August.

Carton Donofrio to Tout Maryland Savings

ATLANTA—Carton Donofrio has won the ad account of the College Savings Programs of Maryland in a review. Other contenders included Sherry Matthews Advertising of Austin, Texas, and the Baltimore winner’s crosstown rivals, Gilden Integrated, The Stern Agency and Eisner Communications. Carton Donofrio will promote the state’s two tuition-savings programs: the Maryland Prepaid College Trust and the Maryland College Investment Plan. The budget is $1 million.

FlexCheck Retains Henderson Advertising

ATLANTA—FlexCheck has hired Henderson Advertising to develop a print, outdoor and radio advertising campaign. The Greenville, S.C., shop is charged with positioning the cash-advance company as a professional service offering “financial solutions for everyday life.”

The Hoffman Agency Adds TIB Financial

ATLANTA—The Hoffman Agency has acquired the account of TIB Financial Corp. The Jacksonville, Fla., shop will develop a new marketing strategy for the financial institution and its subsidiaries, TIB Bank of the Keys, Keys Insurance Agency and TIB Investment Center. TIB is located in Key Largo, Fla.

Hothead to Work for Jewish Federation

ATLANTA—Hothead Studios has added the Jewish Federation of Greater Atlanta as a pro-bono client. The Atlanta shop will create print, radio and in-theater ads promoting the nonprofit group’s annual fundraising campaign.

For the Record

ATLANTA—Hoby Buppert, founder of Bawls, a high-caffeine beverage targeting computer geeks and gamers [Adweek, July 22], advises that the image on the drink’s bottle cap is “a space-age-looking representation of the letter B,” not, as reported, “a graphic of testicles.”