How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

TBWA to Split With Cadbury, Add Mars Business

NEW YORK—TBWA\London is expected to resign pan-European Cadbury business this week so the network can take on additional business from Mars, sources said. TBWA\London, whose sibling, TBWA\Chiat\Day in Playa del Rey, Calif., landed on the Mars roster in May, is expected to land European duties on several pet-food brands, including the estimated $60 million Whiskas brand now at AMV BBDO in London, said sources.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in