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‘Secondary Providers’ Brainstorm for Coors

CHICAGO—Coors Brewing Co. has heard presentations from at least two agencies, in a search for what the brewery has described as “a secondary provider of concepts” to lead shop Foote, Cone & Belding, sources said. Sources identified the agencies as Arnold in Boston, a Havas shop, and Deutsch in New York, like FCB, part of the Interpublic Group.

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