Hotline

'Secondary Providers' Brainstorm for CoorsCHICAGO—Coors Brewing Co. has heard presentations from at least two agencies, in a search for what the brewery has described as "a secondary provider of concepts" to lead shop Foote, Cone & Belding, sources said. Sources identified the agencies as Arnold in Boston, a Havas shop, and Deutsch in New York, like FCB, part of the Interpublic Group. A Coors representative declined to confirm with which agencies the Golden, Colo., brewery is talking, and agency officials declined comment. Sources said a campaign from the selected shop could air by fall. Coors spends $200 million a year on advertising, and this year it shelled out $300 million to be the official beer of the National Football League. Longtime DDB Exec Klein Joins C-KCHICAGO—Former DDB group account director Bob Klein has taken the same title with Cramer-Krasselt here, the agency said. Klein left DDB, where he worked with clients such as S.C. Johnson and Wilson Sporting Goods, in January. His assignments at C-K are to be determined, said agency CEO Peter Krivkovich. Meridian Gains Former Moroch Exec ThomasDETROIT—Former Moroch/Leo Burnett executive Terry Thomas has joined Meridian to serve as executive account director for Kmart's collateral account. Thomas worked on regional McDonald's business out of Moroch's office in Novi, Mich. Previous stops include Foote, Cone & Belding and J. Walter Thompson. 'Alan and Jerome' Creator Moves to BurnettCHICAGO—Leo Burnett has hired Reed Collins as an associate group creative director. Collins, who had been freelancing for Burnett since March, worked on the 2001 "Alan and Jerome" campaign for Fox Sports while at Cliff Freeman and Partners in New York. Collins will team with associate creative director Stephanie Crippen and will report directly to chief creative officer Cheryl Berman. Fallon Gets Global Work From Nestlé PurinaCHICAGO—Nestlé Purina Pet Care joined Fallon's global roster last week. The Minneapolis shop will take lead strategic and creative duties for the Purina brand, as well as for Dog Chow, Puppy Chow, O.N.E. and Pro Plan. The Swiss company also awarded DDB European duties for Cat Chow, Kitten Chow, Friskies and Gourmet. Avrett Free & Ginsberg will handle Fancy Feast, Friskies, Cat Chow and Kitten Chow in North America, Latin America and Japan. Avrett will share international duties with McCann-Erickson World Group. The realignment comes after Nestlé bought Purina last December for $10.3 billion. Nestlé and Purina spent a combined $125 million domestically on pet-food brands last year, according to CMR. Advocate Health Care Taps HY&RCHICAGO—Advocate Health Care has awarded its $3 million account to Hoffman York & Reilly, following a review involving a dozen shops, said Advocate's vp of marketing, Greg Waters. Chicago incumbent Coil, Counts, Ford & Cheney made the final round. HY&R, Chicago, was also awarded media duties, formerly handled by GRP Media, Chicago, for the Oak Brook, Ill.-based hospital network.

Brand Marketing

Hotline

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff