Hotline

Texas City Begins Agency ReviewDALLAS—The town of Addison, Texas, has issued a request for proposal for marketing, advertising and public relations services. A representative for the Dallas suburb said the city is looking for one to three agencies to handle special events, visitor services and economic development. Richardson Advertising of Addison, which has done project work for the town, has answered the request, according to public records. Other respondents include Slingshot, Rainmaker Advertising, Cinco Media Communications and Risner Naukam Design Group, all of Dallas. Billings are undisclosed. USA Drug Hires Little Rock ShopDALLAS—Cranford Johnson Robinson Woods has won the ad account of USA Drug in a review. The Little Rock, Ark., shop is the first full-service agency the drugstore chain and distributor has hired. A fall campaign involving broadcast, print and other media is planned. The Pine Bluff, Ark.-based client operates four regional retail chains: USA Drug, Super D Drug, IKE's Deep Discount Drug and Hartig USA Drug. Billings are undisclosed. JP Mobile Selects Ackerman PRDALLAS—Ackerman PR has been chosen by JP Mobile to handle public relations services. Ackerman's Dallas office will work with the software developer's corporate communications department to create brand-awareness initiatives. Dallas-based JP Mobile sells software that enables employees to access corporate applications through wireless devices. Stuart Bacon to Promote Fort Worth BuildingsDALLAS—Stuart Bacon Advertising was chosen by City Center Development Co. for media relations, internal communications and print advertising. The Fort Worth shop topped local rivals, including incumbent Witherspoon & Associates, in a review. Billings are undisclosed. The client operates two high-rise buildings in Fort Worth. Agency Courtship Continues Despite LossATLANTA—Zimmerman & Partners' courtship of Cliff Freeman and Partners will continue, despite their failure last week to win The Wiz account, sources said. The two shops jointly pitched the $50 million business as a test of their strengths and compatibility—due diligence that may ultimately lead to the Fort Lauderdale, Fla.-based Zimmerman acquiring the New York agency. In the Wiz pitch (won by the Wolf Group), Freeman's creative firepower was supplemented by Zimmerman's retail tracking and sales delivery expertise. "Our chemistry was good," said CEO Jordan Zimmerman. "Because you lose a pitch, doesn't mean good things can't happen." Latino Consumers' Buying Power RisesDALLAS—U.S. Hispanic consumers will control about $580 billion in spending power this year, according to a new study by the University of Georgia's Selig Center for Economic Growth. The report also predicts Hispanics' economic clout will rise to $926 billion in 2007. That year, Hispanics will account for 9.4 percent of all U.S. buying power, up from 5.2 percent in 1990, according to the study.

Brand Marketing

Hotline

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff