Hotline

Jamaica Campaign Targets Hispanic Tourists

ATLANTA—Air Jamaica is launching an advertising campaign targeting Hispanic consumers. Radio and television messages created by Anthony Barad Iglesias Advertising in Miami are intended to revitalize Jamaica’s image among metropolitan Miami’s 1.4 million Latino residents. Research suggests that Spanish-speaking travelers to the Caribbean typically choose Puerto Rico and the Bahamas as vacation getaways over Jamaica.

Department Store Search Moves Into Final Round

ATLANTA—WestWayne, Grey and Emergence are among the Southeast shops in contention for a branding assignment commissioned by Federated Department Stores’ Rich’s/Lazarus/Goldsmith’s division.