Burnett Buys Stake in Amazon Advertising

SAN FRANCISCO—Chicago-based Bcom3 Group unit Leo Burnett will buy a 35 percent stake in Amazon Advertising here. Terms were not disclosed. The agencies share a client in Procter & Gamble. Amazon is taking the lead strategic and creative role on a new-product launch for the marketer, and will utilize Burnett’s global network. Amazon’s other clients include National University, Torani Foods, Philips Electronics and the Girl Scouts. With a staff of 20 and billings of about $25 million, Amazon will continue to be led by president Millie Olson and president and creative director Lynda Pearson. The shop is expected to remain independent for the near term.

Deutsch Hires CD for Direct Marketing

LOS ANGELES—John Avery, the former group creative director at GMO/Hill, Holliday in San Francisco, has joined the direct marketing arm of Deutsch LA’s office here, the agency said. In his new post as senior vice president, creative director of directDeutsch LA, Avery will work on the J.D. Edwards and Direct TV accounts as well as new-business initiatives. Prior to GMO/Hill, Holliday, he was with TBWA/Chiat/Day here as senior partner, creative director from 1992 to 1999.

Nike Golf Balls Go to New Lengths

LOS ANGELES—Glen Campbell and Nancy Sinatra have recorded different versions of campy song called “Ball Go Far” for a Nike Golf summer campaign. The effort from Wieden + Kennedy of Portland, Ore., will begin this week with nationally syndicated radio ads, followed by TV spots on sports-related shows. The work is an extension of last summer’s “All go far” campaign, although the addition of two well-known singers is intended to inject off-beat humor into the effort. “Golf is supposed to be fun, but sometimes I think people forget that,” said Chris Mike, Nike Golf’s marketing director.

Conservation Effort to Focus on Latinos

LOS ANGELES—Southern California Edison has chosen Acento Advertising here for a campaign to promote energy conservation and efficiency among Latino consumers. Media efforts will center on energy-saving programs that are designed to reduce electric bills, particularly during the summer. Ads will target SCE’s service area in central, coastal and inland areas of Southern California. Acento will develop all creative materials and place media purchases on behalf of SCE.

Goodby to Resurrect ‘Aaron Burr’ Ad

SAN FRANCISCO—Reaching back to 1993, the California Milk Processors Board is redistributing the famous “Aaron Burr” spot for its “Got milk!” campaign. The ad, created by Goodby, Silverstein & Partners here, shows an American history expert listening to the radio when a DJ asks the $10,000 question, “Who shot Alexander Hamilton?” The camera then pans around the apartment and shows a portrait of Burr and a bullet from his duel with Hamilton. When the man, with a mouthful of food, reaches for his glass of milk before answering, he finds it empty and says, “Aaawwon Buuuhh.” The spot ends with the familiar “Got milk!” tagline. The ad will begin airing July 9 throughout California.