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Verizon Rings Viva for Latino Campaign

ATLANTA—Verizon Wireless has chosen Viva Partnership to provide creative development and media buying for a new push targeting the U.S. Hispanic market. TheMiami shop is working with Verizon’s lead agency, Erwin-Penland in Greenville, S.C., in the Southeast. New campaign elements will incorporate bilingual and English-language messages colored with Spanish idioms and Hispanic images to reach younger English-speaking markets throughout Texas and South Florida.

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