Hotline

Verizon Rings Viva for Latino Campaign

ATLANTA—Verizon Wireless has chosen Viva Partnership to provide creative development and media buying for a new push targeting the U.S. Hispanic market. TheMiami shop is working with Verizon’s lead agency, Erwin-Penland in Greenville, S.C., in the Southeast. New campaign elements will incorporate bilingual and English-language messages colored with Spanish idioms and Hispanic images to reach younger English-speaking markets throughout Texas and South Florida. Verizon is headquartered in Bedminster, N.J.

Visit Florida Changes Agency Decision

ATLANTA—Fahlgren has retained its $10 million Visit Florida tourism account. Board members for the Tallahassee, Fla.-based client last week overturned the recommendation of its review task force, which selected Yesawich, Pepperdine & Brown. YP&B in Orlando, Fla., had scored three points higher than the incumbent in presentations delivered last month. According to Peter Yesawich, president and CEO, YP&B has asked Visit Florida to reconsider its decision. “It’s a peculiar situation,” he said. “When you win a competition, you expect to be awarded the assignment. To find that the decision is overruled suggests that something is wrong with the process.” Fahlgren is proceeding with a campaign that incorporates work developed since December, when the state legislature released $20 million in emergency funding to the beleaguered hospitality industry. “We recognize that it was a close decision,” said Scott Gilmore, senior vice president and account supervisor at the Tampa, Fla., shop. “We need to exceed expectations.”

Sossaman to Market Avure’s Tech Gear

ATLANTA—Sossaman + Associates has added Avure Technologies to its client roster without a review. The Kent, Wash., firm selected Sossaman after the Memphis, Tenn., agency completed a project. Avure manufactures water-jet technology, robotics and assembly systems for the processed-food industry. The budget is undisclosed. Print ads will appear in Progressive Grocer, Meat Marketing and Technology and Prepared Foods.

Jordan Associates Lands State Business

DALLAS—Jordan Associates has won its bid for the marketing account of the Oklahoma Department ofCommerce. The Oklahoma City agency bested Littlefield of Tulsa, Okla., and 4L Enterprises in Colorado Springs, Colo., in a review for the $1 million account.

Fellers Recruits Executives From GSD&M

DALLAS—The Fellers Group has hired Nancy George as vice president of account service and Rich Terry as vice president and creative director. The Austin, Texas, agency recruited the pair from crosstown rival GSD&M, where George and Terry worked together on the Lennox Industries and Pennzoil accounts.

For the Record

Luckie & Co. in Birmingham, Ala., won a Media Lion for its Alabama Tobacco-Free Families Campaign at the 49th International Advertising Festival in Cannes, France [Adweek, June 24].