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Steven Goes Back to School for Dell CHICAGO—Dell Computer launches two TV spots today in a back-to-school promotion that finds Steven visiting college campuses. The two 60-second spots from DDB, Chicago, continue the "Dude, you're getting a Dell" theme.WD-40 Splits With Campbell MithunLOS ANGELES—Several undisclosed California agencies are contending for WD-40's estimated $4 million-plus creative and media account on its three core brands— all-purpose lubricants WD-40 and 3-In-One, and heavy-duty hand cleaner Lava, sources said. "Strategic differences" led to a split with incumbent Campbell Mithun, San Diego, according to sources. An unnamed Bay Area consultant is believed to be working with the client on the review. A decision is expected this month.Decisions Near for USPS and Staples BOSTON—A pair of major national reviews are expected to conclude this week, with both the U.S. Postal Service and Staples set to make decisions. The USPS review for its $100 million ad contract was expected to end last week, but the client needed more time to consider compensation and staffing proposals, sources said. Separately, Staples presentations continue into this week. Four shops are vying for that account.Red Lobster Puts 'Go Overboard' on Hiatus CHICAGO—"Go Overboard" will be missing in action from Red Lobster's latest lunch promo and ad executions. Advertising for the chain's July promotion does not use the theme, which has been part of Euro RSCG Tatham Partners' advertising since November 2000. The tag is on "indefinite hiatus" and might eventually be replaced, sources said.GM Unveils Next-Generation Hummer Ads BOSTON— General Motors unveils the first ads for its much-ballyhooed Hummer H2 vehicle this week. The work, from Boston's Modernista!, retains the "Like nothing else" tagline introduced last year in ads for the Hummer H1. Otherwise, sources said, the initial H2 print and outdoor work differs radically from that used for the H1, using bold, sky-blue backgrounds and dramatic close-ups. The ads will break in Esquire, Forbes, Fortune, The Wall Street Journal and other publications. National TV is slated for a mid-August rollout. Hummer spent $5 million on ads last year, per CMR, but that figure is expected to exceed $20 million in 2002.Haupt Leads Nelson Communications—For NowNEW YORK—Bcom3 Group CEO Roger Haupt will lead Publicis Groupe unit Nelson Communications on a temporary basis as the healthcare marketing agency searches for a replacement for CEO Thomas Moore. Moore resigned last week to join a biotech company. Publicis is in the process of acquiring Bcom3 in a $3 billion deal set to close later this summer. Haupt is expected to become president and chief operating officer of Publicis after the merger. Bcom3 has its own healthcare specialist properties, Medicus International, New York, and Williams-Labadie Advertising in Chicago.BE&P Taps into Tchotchkes for Retail BizCHICAGO—Barkley Evergreen & Partners has created a creative services group to serve retail clients with in-store collateral, direct marketing and newspaper inserts. Within the newly created group will be a division named "Joanie Loves Tchotchkes," which will provide promotional products to clients. Perry Hunter, a vice president of the Kansas City, Mo., agency will lead the creative services group as director

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