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Steven Goes Back to School for Dell

CHICAGO—Dell Computer launches two TV spots today in a back-to-school promotion that finds Steven visiting college campuses. The two 60-second spots from DDB, Chicago, continue the “Dude, you’re getting a Dell” theme.

WD-40 Splits With Campbell Mithun

LOS ANGELES—Several undisclosed California agencies are contending for WD-40’s estimated $4 million-plus creative and media account on its three core brands— all-purpose lubricants WD-40 and 3-In-One, and heavy-duty hand cleaner Lava, sources said.

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