Decision on $100 Mil. Postal Service Account Looms

BOSTON—The U.S. Postal Service this week is expected to name a winner in the review for its $100 million ad account. Though client officials said none of the seven finalists have been eliminated, sources said three teams have advanced. They are: Arnold, Boston, with Brann Worldwide, Wilton, Conn.; Foote, Cone & Belding, New York, with Frankel, Chicago; and Campbell-Ewald Advertising, Warren, Mich., with DraftWorldwide, Chicago [Adweek, May 13]. The work has been split among several shops, with Chicago’s Leo Burnett handling lead creative chores.

Sources: JWT Frontrunner for $200 Mil. Marines Biz

ATLANTA—A decision is due this week in the review for the U.S. Marine Corps’ estimated $200 million, five-year advertising account, sources said. Incumbent J. Walter Thompson in Atlanta, which has held the business for more than 50 years, is considered the frontrunner, according to sources. Other competing agencies are undisclosed. The client could not be reached. JWT declined comment.

AARP to Name Finalists for $25 Mil. in Ad Duties

BOSTON—The AARP this week expects to name two or three finalists in the review for its estimated $25 million ad account, a client representative said. The initial list of as many as 15 competitors last week was whittled down to about six shops, including Mullen in Wenham, Mass., BBDO in New York, GSD&M in Austin, Texas, and The Richards Group in Dallas, sources said. The incumbent, GMMB in Washington, is not participating.

BBH Bows First Work for Levi’s

NEW YORK—Bartle Bogle Hegarty, New York, will break its first work for the $60 million Levi Strauss & Co. account this week with two-page spreads appearing in July issues of various magazines. The work is part of the San Francisco-based apparel maker’s fall marketing effort, which will celebrate the concept of “low” to promote its Low Rise jeans for men and women.

Jack Daniel’s to Unveil $40 Mil. Hard Cola Campaign

NEW YORK—Jack Daniel’s launches its Original Hard Cola with a $40 million push next month. The campaign, tagged, “Come as you are,” targets average Joes in an unpretentious manner, in contrast to the ultra-hip positioning of competitors such as Smirnoff Ice and Bacardi Ice. The 12-ounce, long-neck-bottled Hard Cola ships this week to on-premise accounts. The effort includes promotional parties in 10-15 cities, including Atlanta and Chicago. Radio and print ads touting the parties will break July 15, from Arnold in St. Louis. National network and cable TV ads from Arnold will break in September.

News Roundup

New York shops DirectDeutsch and Rapp Collins are finalists for the New York Knicks’ estimated $2 million direct marketing account. MatchWorks is the New York consultancy managing the review. Final pitches are slated for the first week in July, sources said. … Brierley & Partners, Dallas, has laid off nearly 10 percent of its work force, the company said. The layoffs have primarily affected employees in the Dallas and Los Angeles offices.