Hotline

Publicis-Bcom Deal Advances

CHICAGO—Publicis Groupe’s acquisition of Bcom3 remains on track for a mid-August close after clearing two hurdles last week. One day after Publicis shareholders voted in favor of the $3 billion transaction, the European Union said it would not oppose the deal. Bcom3 executives are now responding to comments from the Securities and Exchange Commission regarding its F-4 merger document that was filed in May [Adweek, May 13]. Once those are accepted, the final vote of Bcom3 shareholders will be scheduled.

Levit Leaves Lunch to Direct

LOS ANGELES—Steve Levit, vice president and creative partner of Lunch Advertising, is leaving to pursue other interests. Levit said in a statement that he would like to work as a freelance creative and commercial director. Lunch was founded last November after Johannes Kastner, co-founder of German agency Kastner & Partners, which handles Red Bull advertising worldwide, came looking for creatives who could push the brand in the U.S. Levit said the parting was amicable.

USPS Close to a Decision

BOSTON—The U.S. Postal Service this week is expected to name a winner in the review for its $100 million ad account. Although client officials said none of the seven contenders designated finalists have been cut, sources said three teams have advanced in recent weeks. They are Arnold, Boston, and Brann Worldwide, Wilton, Conn.; Foote, Cone & Belding, New York, and Frankel, Chicago; and Campbell-Ewald Advertising, Warren, Mich., with DraftWorldwide, Chicago. The work has been split among several shops, with Chicago’s Leo Burnett handling lead creative chores. Burnett is also on the client’s list of finalists.

More Cal Fed for Mahlmann

LOS ANGELES—California Federal Bank has given Mahlmann Media a $3 million account to handle all out-of-home advertising, including billboards, bus advertising and mobile billboards, across California’s five primary markets. Mahlmann has worked with Cal Fed for almost 15 years. Cal Fed operates 349 retail-banking offices in California and Nevada with corporate headquarters in Glendale, Calif.

Muse Wins Bermuda Tourism

LOS ANGELES—Muse Cordero Chen & Partners was tapped by the Bermuda Department of Tourism for a campaign targeting ethnic markets. MCC&P will design ads and activities aimed at increasing African American leisure and business travel to Bermuda. The agency says it will host events such as concerts and golf tournaments to draw tourists.

Accounts Roundup

Hawthorne Savings F.S.B. selected Nostrum Advertising, Los Angeles, as its ad agency based on its proposal for a fully integrated brand campaign. … Its experience in hunting and shooting sports helped Bear Advertising win an assignment to design ads for Leven Industries, the creator and manufacturer of “Doinker” archery products for noise and vibration-suppression.