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Reese’s Breaks First Peanut Butter Cup Ads in 15 Years

NEW YORK—Hershey’s Foods Corp. today is launching the first new TV campaign for Reese’s Peanut Butter Cup in 15 years. Spending for the effort, which is by New York’s Ogilvy & Mather, is estimated at $15 million, sources said. Two spots, set in a veterinary waiting room and on an escalator, feature men oblivious to chaos around them because they’re enraptured by their Peanut Butter Cups.

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