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Bates Loses $180 Mil. Hyundai Biz, Gains New Chief

LOS ANGELES—Hyundai Motor America’s four regional dealer associations last week notified Bates USA West that they are terminating the relationship with the Irvine, Calif., shop, said Hyundai Motor America representative Chris Hosford. The contracts are up at the end of August or September, depending on the region, he said. Media duties for the $180 million account are expected to go to Carat in Los Angeles, while The Richards Group in Dallas is expected to add dealer creative.

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